Google Announces New Advertising Rules for NFTs and Associated Products
Google has announced its updated advertising policy, which aims to regulate the promotion of non-fungible tokens (NFTs) and related products. These changes will take effect worldwide on September 15, 2023, and aim to balance the promotion of NFT games while preventing the promotion of potentially harmful gambling activities.
One of the main changes in the updated policy is the ban on ads leading users to gambling sites with NFTs. This decision highlights Google’s commitment to responsible advertising and ensures that users are not encouraged to participate in risky gambling practices.
However, starting September 15, advertisers will be allowed to run ads for NFT games that do not involve gambling. This means that NFT game developers who follow Google’s gambling policy and get the necessary certification can still promote their games on the platform.
To qualify for advertising, NFT game ads must meet specific requirements and be certified by Google. Acceptable ads include those that promote in-game purchases of virtual clothing, weapons, or armor that enhance the user’s gaming experience. By allowing these types of ads, Google aims to support the growth of the NFT gaming industry while ensuring responsible advertising practices.
On the other hand, Google will continue to ban ads for games where players can bet or stake NFTs to win cryptocurrencies or other NFT prizes. This decision aligns with Google’s commitment to preventing the promotion of gambling activities and protecting users from potential risks associated with such games.
The updated policy applies globally to all Google Ads accounts, ensuring a consistent approach to advertising NFT games and related products. By implementing these changes, Google aims to provide clarity to advertisers and users, creating a safe and transparent advertising ecosystem for the emerging NFT market.
The decision to update the advertising policy for cryptocurrencies and blockchain-based games reflects the increasing influence and popularity of NFTs in the digital world. NFTs, which represent unique digital assets that can be bought, sold, and traded, have gained significant attention in recent years. By addressing the advertising guidelines for NFT games, Google aims to support the industry’s growth while protecting users from potential risks.
It is important to note that simulated casino games with NFT rewards will still be banned under the new policy. This restriction is in line with Google’s efforts to prevent the promotion of gambling activities and maintain responsible advertising practices.
As the NFT market continues to evolve, platforms like Google must adapt their policies to ensure the responsible promotion of NFTs and related products. By providing clear guidelines and restrictions, Google aims to balance the growth of the NFT gaming industry with the protection of users from potential risks associated with gambling.
In conclusion, Google’s recent updates to its advertising policy for NFT games and gambling demonstrate the company’s commitment to responsible advertising practices. These changes aim to clarify the rules for promoting NFTs and related products while creating a safe environment for users. With these updates, Google strives to strike a balance between supporting the growing NFT market and protecting users from potential risks associated with gambling. It will be interesting to see how these policies shape the future of NFT advertising on Google’s platform as the NFT industry continues to evolve.
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