When I sat down with Marta Kowalski, the Marketing Director at zondacrypto, I was eager to delve into the company’s innovative strategy of leveraging sports partnerships to amplify its international reach. The sunny afternoon set a perfect backdrop as Marta welcomed me with a warm smile, ready to share how zondacrypto, a cryptocurrency exchange originating in Poland, is making significant strides on the global stage.
“Sports and cryptocurrency share a unique synergy,” Marta began. “Both are driven by passion, excitement, and a sense of community. This is why our partnerships with major football brands like Juventus and Atalanta have been so impactful.”
Marta elucidated how football, with its massive global audience, offers unparalleled opportunities for brand exposure. “Juventus and Atalanta are not merely football clubs; they are iconic brands with dedicated fanbases that span continents. By aligning ourselves with these clubs, we are not only increasing our visibility but also building trust among potential users.”
The collaboration with Juventus has been particularly transformative for zondacrypto. “Juventus has a storied history and a massive following. Our partnership with them has already begun to yield results, especially in Italy, which has now become our second most important market after Poland,” Marta noted.
Expanding on the company’s success in Italy, Marta shared some compelling statistics. “Previously, Italy was the 7th largest group among our investors. However, by focusing on building a visual presence at significant Italian sporting events, including football matches and cycling events, we have recorded a ten-fold increase in the number of customers from Italy in the last half-year alone.”
This surge in Italian users has positively impacted zondacrypto’s revenue structure. “The share of payments for our services in euros has significantly increased, and users are depositing more than they are withdrawing, which is favorable for our platform’s revenue,” Marta explained. “Currently, all assets deposited on the platform are valued at €520 million.”
While Italy’s growth is noteworthy, Marta emphasized that zondacrypto’s ambitions extend far beyond Europe. “Our goals are international. We are collaborating with global icons like Giorgio Chiellini and organizations like the Princess Charlene de Monaco Foundation. These partnerships help us reach a broader audience and establish ourselves as a significant player in the global cryptocurrency market.”
The company’s sponsorship of cycling events like the Giro d’Italia and the Tour de Pologne also plays a crucial role in their strategy. “Cycling is another sport that resonates with our target audience. It allows us to connect with a diverse group of potential users in different regions,” Marta added.
In addition to sports partnerships, zondacrypto is also introducing its native cryptocurrency, the ZND token, to drive user engagement and provide additional revenue streams. “The first public issuance of the ZND token was a resounding success, raising over €400,000 in less than half an hour,” Marta revealed. “We aim to raise over €12 million through subsequent rounds and mint 189 million ZND tokens.”
The ZND token offers several benefits to users, including commission discounts, better staking conditions, and participation in loyalty programs. “It’s a deflationary token based on the ERC-20 standard, designed to ensure optimal security, decentralization, and scalability,” Marta explained.
As our conversation drew to a close, I asked Marta about the future of zondacrypto and her perspectives on the cryptocurrency market. “We are optimistic about the future. The halving event and growing institutional adoption are strong indicators that Bitcoin could reach new all-time highs,” she said. “Some analysts predict that BTC could hit USD 100K by the end of the year, and even higher within 18 months after the 2024 halving.”
Marta’s confidence in zondacrypto’s strategy is palpable. “Every ‘crypto pump’ attracts new investors and clients, much more than even the best promotional campaign. By continuing to leverage our sports partnerships and innovative offerings like the ZND token, we are well-positioned to achieve our international goals.”
Leaving the interview, I felt a renewed sense of excitement about zondacrypto’s journey. Their unique approach to blending sports and cryptocurrency is not just a recipe for success; it exemplifies the power of strategic partnerships and innovative thinking in the ever-evolving world of finance.
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