Google recently announced updated advertising policies that embrace blockchain and non-fungible token (NFT) gaming. These changes provide clear guidelines for advertisers promoting blockchain-based games with NFTs, tapping into this expanding market while ensuring compliance and a positive user experience.
To inform advertisers about Google’s policies and guidelines, the updated policy now requires them to obtain Google Ads certification. This certification guarantees that advertisers understand the rules, safeguarding the interests of both advertisers and users. Meeting these requirements gives advertisers access to an untapped market, expanding their reach and potential audience.
Under the new policy, Google permits advertisements for NFT gaming, connecting advertisers with the growing community of gaming enthusiasts. These NFT games allow players to purchase in-game items that enhance their experience or aid their progress. By embracing these ads, Google acknowledges the popularity of NFTs and their impact on the gaming industry.
However, Google’s policy still prohibits ads promoting “real money gambling” destinations to comply with local laws and protect users. Advertisers must also adhere to Google’s gambling and games policy, which establishes responsible advertising standards in this sector.
To maintain transparency and fairness, Google will issue a warning at least seven days before suspending any account for policy violations. This grace period allows advertisers to rectify issues and align their campaigns with Google’s policies. Violations will not result in immediate account suspension, providing an opportunity for advertisers to rectify mistakes and comply with the guidelines.
The updated policy also addresses NFTs and social casino games. Google will ban ads promoting social casino games rewarding NFTs to prevent potentially addictive or exploitative gaming practices.
With the rise of blockchain-based games and NFTs, Google’s updated policy provides clearer guidelines for advertising in this space. By embracing this technology, Google recognizes the potential of NFT gaming and its ability to engage a wide audience. The updated policy also helps users navigate the evolving landscape of blockchain-based games for a positive and safe online experience.
Google’s decision to update its policy reflects its commitment to adapting to the changing needs of advertisers and users. The tech giant acknowledges the potential of blockchain technology and NFTs, aiming to balance innovation and user trust.
These changes will go into effect on September 15, 2022, globally for all accounts advertising blockchain-based games with NFTs. Advertisers can refer to Google’s cryptocurrencies and related products policy for more information on the specific requirements and guidelines.
In conclusion, Google’s updated advertising policies demonstrate its proactive approach to addressing the interest in blockchain-based games and NFTs. By providing clearer guidelines and requirements, Google aims to create a safe and engaging advertising ecosystem that benefits advertisers and users. As the digital landscape evolves, Google’s commitment to adapting its policies ensures it remains at the forefront of digital advertising innovation.
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