Google is ready to have a big impact on the advertising industry with its new policy update for cryptocurrency and blockchain-based game ads. This update, which starts on September 15, aims to set clearer guidelines and open up new marketing opportunities for brands. The decision is a significant moment in the industry as Google paves the way for a safer and more creative future in the world of cryptocurrencies and blockchain-based games.
The updated policy includes a ban on game ads that promote “real money gambling” destinations. This is to create a safer and more responsible gaming environment for users, protecting vulnerable individuals from potential harm caused by real-world gambling. By taking a proactive approach against these ads, Google shows its commitment to keeping users safe.
Additionally, Google will also prohibit game ads that let players bet non-fungible tokens (NFTs) in exchange for a chance to win real-world value. This decision aligns with Google’s focus on fairness and transparency in gaming, while also safeguarding the industry’s integrity and preventing exploitation.
It’s important to note that not all NFT gaming ads will be banned. Google will allow game ads that promote social casino games that reward NFTs, as long as there is no chance of winning real-world value. On the other hand, ads that let players buy in-game items like virtual clothing and weapons to enhance their gaming experience or progress further will be allowed. This change creates exciting opportunities for advertisers to responsibly promote NFTs and engage their target audience in new and innovative ways.
This policy update is part of Google’s broader efforts to revamp its policies on cryptocurrencies and related products. By providing clearer guidelines, Google aims to ensure compliance and improve the overall user experience. Advertisers in the cryptocurrency and blockchain-based gaming industries will need to navigate Google’s gambling and games policy, get the necessary Google Ads certification, and meet specific requirements to have their ads approved.
It’s crucial to keep in mind that this updated policy will apply worldwide to all accounts advertising cryptocurrencies and blockchain-based games. Google expects advertisers to follow local laws in each region that their ads target. While violations of these policies may have consequences, Google assures advertisers that their accounts won’t be immediately suspended without prior warning.
Google’s commitment to creating a safe and responsible digital ecosystem is evident through this updated advertising policy. By addressing potential issues related to real money gambling and NFT gaming, Google aims to strike a balance between promoting innovative technologies and protecting users from potential harm.
As the September 15 implementation date approaches, advertisers in the cryptocurrency and blockchain-based gaming industries must adjust their strategies to comply with Google’s updated policy. This change presents a unique opportunity for advertisers to explore new marketing avenues and reach previously untapped markets.
The advertising landscape is always evolving, and platforms like Google must adapt to ensure a secure and trustworthy online environment. With these policy updates, Google is setting a new standard for advertising in the world of cryptocurrencies and blockchain-based games.
Google’s upcoming changes to its advertising policy for cryptocurrencies and blockchain-based games will create a more responsible and engaging advertising environment. By banning ads that promote real money gambling destinations and providing clearer guidelines for NFT gaming ads, Google aims to protect users while also offering advertisers new growth opportunities. As the implementation date gets closer, industry participants must comply and adjust their strategies to take advantage of the potential in this evolving landscape. This update marks a turning point in the advertising industry as Google builds a safer and more innovative future in the world of cryptocurrencies and blockchain-based games.
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